Several studies have shown that a large percentage of users
nowadays delete mobile apps after one use. Likewise, most users never visit or
use a mobile app again 72 hours after installation. Hence, mobile app
developers have to explore innovative ways to prevent users from deleting his
mobile app and persuade them to use the application regularly. But a great
mobile app developer understands how to increase app download number and reduce
mobile app abandonment.
While designing and developing a mobile app, he focus extensively
on its functionality, performance, usability, security, searchability, and user
experience. Also, he foresees the preferences and behaviour of the target
audience accurately to prevent users from uninstalling or deleting the app and persuade
them the visit it frequently. There are also a number of qualities that make
some mobile app developers stand out among millions of mobile app developers
and marketers.
7 Qualities That Make a Mobile App Developer Stand out from the
Crowd
1) Foresee Customer Expectation and Behaviour
A great mobile app developer knows how to make his mobile app
different from others. He collects information from various sources to identify
the current and future needs of target audience. Also, he analyzes the pros and
cons of similar apps to decide how to make the mobile app deliver richer user
experience. The combination of creative thinking and customer behaviour
analysis make the great app developer know the pulse of the market. However, he
thinks differently to plan and develop a mobile app that meets expectation of
target audience precisely, while appearing different from similar apps
available at the app store.
2) Open to Suggestions and Revisions
A great mobile app developer always spends some time to understand
and analyze the business concept thoroughly. The in-depth understanding of the
business concept helps him to conceptualize features and functionality of the
mobile app based on precise business requirements. However, he still needs to
gather information from various sources and seek suggestions of other
stakeholders in the product to make the app better and deliver richer user
experience. A great mobile app developer remains open to suggestions, and
discuss the business concept with other stakeholders to build a better mobile
app. Likewise, he remains open to accommodate several changes and revisions to
make the mobile app deliver richer user experience or meet business
requirements precisely.
3) Proficiency in Technologies and Programming Languages
Major mobile platforms allow developers to write apps in multiple
languages. For instance, a developer can write an iOS app in Swift or
Objective-C. Likewise, he can write an Android app in Java or C++. Some
cross-platform mobile app development tools even allow programmers to write
iOS, Android, and Windows Phone app in a single programming language. A great
mobile app developer always writes the mobile app in the best programming
language. He further takes the SDK and other development tools provided by the mobile
platform to avoid writing additional code. A great mobile app developer learns
and evaluates various programming languages to decide the best way to write the
next mobile app.
4) Expertise in Picking the Right Tools and Frameworks
Each great mobile app developers understand the significance of
keeping the mobile app delivery cycles short and reduce time to market. He
always automates common mobile app development and testing activities to
deliver a custom mobile app within a shorter amount of time. He also combine
open source and commercial tools to curtail mobile app development time without
increasing project overheads. The mobile app developers always gather
information about the emerging mobile app development and testing tools. He
further replaces the conventional tools with more advanced tools to simplify
and speedup mobile app development process. Hence, a great mobile app developer
always pick the right mobile app development tools, and combine various tools
to build high quality mobile apps without putting extra time and effort.
5) Ability to Identify Why Users Delete Mobile Apps
As mentioned earlier, a large percentage of users nowadays abandon
or delete mobile apps after one use. A user may abandon or delete a mobile app
due to a number of reasons - technical issues, complex user interface (UI),
poor user experience (UX), uninteresting content, and intrusive notifications
and in-app purchase options. A great mobile app developer identifies the
factors that make users delete or abandon mobile apps based on information and
data collected from various sources. He further test the mobile app
continuously and elaborately to boost its user experience and engagement.
6) Flexibility to Meet Emerging Mobile App Development Trends
Each new version of a mobile operating system comes with several
new features and enhancements. Likewise, new smartphones and tablets also come
with redesigned hardware features. To remain popular and profitable, the mobile
app must deliver optimal user experience regardless of the device and operating
system. At the same time, it must cater to the changing needs and preferences
of users to keep them interested and engaged. A great mobile
app developer remains flexible enough to meet the emerging technologies and
trends. He experiments with new ideas, models, methods and techniques to keep
the mobile app relevant and profitable despite the changing and evolving mobile
app market.
7) Focus on Maintaining the Mobile App’s Goodwill and Credibility
The great mobile app developer always focuses on the factors that
affect the app’s goodwill and credibility in the longer run. While planning and
developing a mobile app, he explores ways to keep it functional and deliver optimal
user experience consistently. For instance, a great mobile app developer
performs elaborate security testing to ensure that mobile app remains
functional despite targeted security attacks and disruption of service threats.
Likewise, he also test all aspects of the app across multiple devices,
platforms, browsers and user condition to identify and repair all bugs and
performance issues in the application before its launch. The focus on long-term
goodwill and credibility helps great app developer to maintain the popularity
and profitability of his mobile app over a longer period of time.
However, no great developer can launch popular and profitable
mobile apps consistently. But he always identifies the factors that dissuade
users from using the mobile app on a regular basis. He always uses his past
mistakes and experiences as an instrument to make his next mobile app both
popular and profitable.
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